For small software teams and agencies

I help small software teams fix the problems stopping customers from signing up, paying, or using their product reliably.

Bring an existing SaaS, AI, web, or mobile product with one important journey that is broken or too risky to launch. We start with the evidence, agree a bounded piece of work, and leave with a clear handover.

A small first decision

Start with one part of the product.

Show the current problem

A product link, the blocker, a deadline, and the budget are enough to decide whether it fits.

Get a $300 Launch Triage

Within 48 hours of the agreed start and access, you receive the most important blockers, a practical next scope, and no pressure to buy a larger project.

Fix only what is agreed

A rescue names the journey, the acceptance checks, the dependencies, and the handover before work begins.

Proof from shipped work

The offer comes from problems I have had to solve.

Read both case studies.

Practical AI work

Need to decide whether one business workflow is worth improving with AI?

For a team with a repeated process and a decision to make, I can help define the useful first test, the human checks, and the evidence needed before a wider rollout.

See the AI Opportunity Audit and workflow path

Products and writing

I also build products and write from the work.

See the shipped products

Latest essays

Notes from building and deciding in public.

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